If you’re optimizing for conversions, you need to know if your changes are working. Take a look at these metrics Conversion rate: The percentage of visitors who take the desired action. Bounce rate: If people leave quickly, your page needs better messaging or design. Average session duration: Longer time on site often means better engagement. Cart abandonment rate: For e-commerce, this shows how many users drop off before completing a purchase Revenue per visitor (RPV): Measures the impact of CRO on your bottom line. Always compare results before and after making changes to see what is bringing improvements.