How do I measure the success of customer rate optimization efforts?

Conversion Rate Optimization ensures that your digital marketing strategy reaches the right audience and translates into results–ROI, sales, leads, revenue, business growth, or increased conversions. CRO, in essence, is the bridge between SEO and user conversions. SEO, PPC, social media ads, and more drive traffic, but it is CRO that maximizes value by providing an optimized user experience: mobile optimization, fast loading times, well-written headlines and CTA copy, continuous A/B testing, and more. By focusing on data-driven tweaks, ad and landing page alignment, personalization, and email marketing, CRO ensures there is no leak of users and there is a simple, smooth journey from awareness to action.