How do I optimize customer lifetime value?
Customer Rate Optimization (CRO) is the process of improving overall user experience to motivate them to take action-whether downloading an app, signing up for a newsletter, or purchasing a product. CRO can help improve overall business performance through engagement, retention, and revenue growth. When your website elements like CTA, images, benefit-driven features, headlines, and ad placements are all well optimized, the target user can better engage with your brand, increasing revenue and ROI. In essence, a good CRO strategy is about refining the user experience, reducing bounce rates and acquisition costs, and increasing conversion organically. Remember, well-performed CRO always compounds over time in terms of customer retention and engagement, business growth, and ROI