Your headline is the first thing people see, and often the only thing they read before deciding to leave or stay. Make it clear, not clever. Speak directly to a benefit or pain point your audience cares about. Questions, bold statements, or numbers often grab attention. Match your headline to the ad or email that drove the click, so the experience feels cohesive. A/B test different versions to see what works best. Sometimes a tiny wording mismatch makes a big difference.