How do I reduce cart abandonment during checkout?
Reducing cart abandonment depends on how well you understand why customers leave in the first place. Slow page load times, unexpected shipping costs, forced account creation, and clunky checkout flows are all culprits. To tackle this, do this Make sure your checkout is fast and mobile-friendly. Offer guest checkout options. Not everyone wants to create an account just to buy something. Be transparent about all costs early on; avoid announcing shipping charges at the last moment. Use exit-intent popups offering discounts or free shipping to catch hesitant buyers. A/B testing different checkout experiences also gives you data on what’s working and what’s not.