How do I track conversions in Google Ads?

One of the most common Google Ads conversion mistakes is poor keyword targeting, often leading to wasted spend. Your ad strategies would work best when you target high-intent, commercial keywords. Also, neglecting negative keywords can result in high irrelevant clicks and hurt conversions. The next commonly observed mistake is misaligned ads and landing pages. For instance, if your ad is about 'winter coats' but the landing page includes information about other 'general clothing', it can create confusion and breed mistrust, directly impacting conversions. Although more than 50% of the global traffic comes from smartphones, many advertisers and marketers overlook mobile optimization. This can be another grave mistake; slow and non-responsive pages can tank conversions. Further, ignoring remarketing–not targeting engaged users at the consideration stage and overcomplicating forms can also lead to lower conversion rates. Also, bidding blindly without tracking conversions can also lead to inefficiency and wasteful spending. Lastly, a lot of advertisers may not be A/B testing regularly. Failing to test different elements of your ad or landing page can lead to missed opportunities and may not keep marketing assets up-to-date with changing user and industry trends.