Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

conversion rate optimisation

How do you calculate conversion rate?

Calculating conversion rate is simple: Conversion rate (%) = (Number of conversions / Total visitors) × 100 For example, if 500 out of 10,000 visitors complete a purchase, your conversion rate is (500 / 10,000) × 100 = 5%. The "conversion" means any desired action: purchases, sign-ups, downloads, etc. Tracking this metric tells you how well your site or campaign is performing and where you need to optimize for better results.

conversion rate optimisation

How do you calculate conversion rate?

Calculating conversion rate is simple: Conversion rate (%) = (Number of conversions / Total visitors) × 100 For example, if 500 out of 10,000 visitors complete a purchase, your conversion rate is (500 / 10,000) × 100 = 5%. The "conversion" means any desired action: purchases, sign-ups, downloads, etc. Tracking this metric tells you how well your site or campaign is performing and where you need to optimize for better results.