How does conversion optimization fit into a digital marketing strategy?

Some key metrics to track for Conversion Rate Optimization in digital marketing include conversion rate (how many users are taking action), bounce rate (users leaving without interaction), average session duration, cart abandonment rate (users that abandon carts due to friction or more), click-through rates (measures how many users clicked on an ad, landing page and more), and customer lifetime value (total revenue a business earns from a user). Platforms like Google Analytics 4, Fibr AI, and tools like heatmaps and session recordings can provide deeper behavioral insights. Tracking these metrics can help you understand the strengths and weaknesses of your business and guide you toward data-driven optimization for better performance.