A conversion optimization strategy is an approach to increase the percentage of users who take action on a website, app, or landing page like signing up for a newsletter, downloading a resource, making a purchase, and more. The strategy involves analyzing user behavior, identifying friction points, and implementing data-driven changes to push users toward taking action. The goal is to actually maximize conversions regardless of traffic numbers and make marketing more efficient and ROI driven. A well-planned conversion strategy will align well with business objectives and growth, leverage human psychology, and continuously refine elements through A/B testing for maximum impact.