How does the AdWords conversion optimizer work?

Here is how you can set up your AdWords Conversion Optimizer: 1. First, you’re going to need to ensure your campaign actually meets this basic eligibility requirement: it must be using conversion tracking and have recorded a minimum of 15 conversions in the last 30 days. 2. Once that minimum conversion requirement is attended to, just go to your campaign’s settings in Google Ads, and navigate to the ‘Bid Strategy’ section. There, select ‘Focus on Conversions.’ Next, choose between ‘Max CPA’ or ‘Target CPA' bidding, depending on how much flexibility you want in cost per conversion. 3. After steps 1 and 2 are covered and saved, Google takes over and automates your keyword bidding strategy, raising bids for queries more likely to convert and lowering them for less promising ones.