How does UX impact conversion rate optimization?

To optimize a conversion funnel, you need to streamline each stage–awareness, consideration, decision, and retention. Start by first understanding the needs and preferences of your users and tailoring your ads, landing page, and other marketing assets accordingly. The target audience’s demography, location, age, past purchase history, and more can help create a strategy here. Also, heat maps, surveys, and customer feedback can be excellent sources to understand your target audience’s behavior. Once done, you need to help and convince the user to take action. Well-defined UI/UX, strategically placed discount offers and CTAs, and social proof can help the user move from consideration to decision. Do remember that the user optimization journey does not end post-conversion. Post-purchase email, short forms, and loyalty programs can help build personalized, intimate relationships and build retention.