How does website design impact conversion rates?

An effective Conversion Rate Optimization (CRO) focused website design will prioritize 3 things: speed, clarity, and usability. The best practices will include faster loading times, mobile optimization, well-placed and prominent CTAs, and friction-free check-ins and check-outs. Also, it would be ideal to strategically place (without cluttering the design) social proofs, testimonials, and ratings to instantly enhance credibility. Further, ensure that you use contrasting colors when designing buttons and CTAs to provide better visibility. Maintain a clean layout with ample white space to avoid cluttering the design. Last but not least, A/B testing is non-negotiable–regular experiments help understand what’s a hit with your audience and what’s missing the mark, making optimization processes straightforward. Pro-Tip: It’s always better to focus on simple, user-friendly designs than fancy ones that confuse your target audience.