What are common mistakes in revenue optimization?

These are the most common mistakes we know of: Relying on vanity metrics such as top‑line bookings while ignoring gross margin Skipping elasticity tests, leading to either money left on the table or runaway churn Using stale or siloed data that skews demand forecasts Over‑discounting during slow periods and training customers to wait for sales. Some teams also often chase short spikes rather than sustainable unit economics, so governance reviews are essential. Regular post‑mortems, a unified RevOps dashboard, and documented pricing principles help catch issues before they snowball.