Optimizing a website for higher conversions is going to demand improving UX, refining content, and testing changes. You can start by first simplifying navigation and ensuring mobile responsiveness. Don’t forget to use bold and action-driven CTAs; reduce form fields, and also keep your website free from distractions. Further, place social proof like testimonials, ratings, and reviews in the right places. A/B test your headline, images, and videos, and ensure that the loading speed of the page is not more than 2-3 seconds. Monitor user behavior through heat maps, surveys, session recordings, and more to identify where users are dropping off and areas that need further optimization. Combine the best UX and A/B testing practices to steadily grow conversions.