What are the best UX practices for conversion optimization?

Analytical tools and platforms like Google Analytics, Fibr AI, and Hotjar provide in-depth insights to optimize conversion funnels and enhance UX. For instance, want to understand the point where user drop-off is maximum? Heatmaps can help you identify such weak points. These tools also help track key metrics like bounce rates, exits, and more to help you have a more comprehensive understanding of user behavior. These tools can also help segment data per user demography, past purchases, history, and more. Further, session recordings can also give detailed, real-time insights into how a user behaves or uses a particular feature, aiding user-centric UX optimization. A common issue for eCommerce companies, analytics can also help understand card abandonment, the reason behind the same (if it’s a UX problem or not), and how to optimize for the same. In essence, by giving a complete picture of what your users are interacting with, at what point, and why, analytics help improve UX, in turn, conversions.