CXL's approach to conversion rate optimization (CRO) distinguishes itself by focusing on a systematic, data-driven method. In contrast to most providers of training programs that prioritize generic practices, CXL instructs participants to create and adhere to a set of controlled processes for mapping and solving conversion obstacles. CXL is also different from others through its emphasis on hands-on application. Courses are crafted and taught by experienced practitioners who share real-world insights and case studies, allowing students and individuals to apply theoretical learning to practical situations. In addition, CXL's course material is broad and comprehensive, and covers a wide range of subjects such as user research, analytics, behavioral psychology, and A/B testing. The wide range of subjects ensures that students develop a balanced understanding of the different factors that affect CRO.