Automotive CRO is a different thing because buying a car is a big, slow decision. Shoppers spend weeks or even months researching before they ever submit a lead. Your site has to build trust fast, but also support a long decision process. The challenge is balancing useful info with a clean, focused experience. Inventory changes often, pricing isn’t always transparent, and customer expectations are sky-high, especially on mobile. Add in the emotional weight of buying a car, and you've got a conversion journey that's anything but linear.