What role does website design play in CRO?

Design isn’t just looking good—it’s how you guide users to take action. A cluttered or outdated website confuses visitors and drives them away, while a clean, well-structured layout keeps them engaged. CTAs should stand out, not blend into the background. Branding should be consistent, so your site feels professional and trustworthy. Navigation must be intuitive; it should help visitors find what they need fast. And if your site isn’t mobile-friendly, you’re losing a huge chunk of traffic. Good design makes it easier for visitors to say yes to your offer.