Why is conversion optimisation important for businesses?

Conversion optimization helps businesses get more value from their existing traffic. Instead of spending more on ads or SEO, you refine your site to increase conversions. With CRO, you’re benefitting from Higher revenue without higher costs: You’re maximizing your traffic instead of paying for new visitors. Better user experience: CRO eliminates friction and makes it easier for customers to take action. Stronger customer trust: A slick, intuitive site keeps people coming back. More data-driven decisions: CRO relies on testing, so every change is backed by real user behavior. Even small improvements can lead to big gains over time, which is why CRO is so important for growth-focused businesses.