Churn rate is the percentage of users or subscribers who leave within a set timeframe. It is a key metric for subscription businesses, as high churn means recurring revenue is being lost. Causes can include poor onboarding, unmet expectations, or better competitor offerings. Reducing churn often requires stronger customer support, loyalty programs, or product improvements. Monitoring churn helps predict long-term growth and sustainability.
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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