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Clickstream
Clickstream data captures the path users follow across a site or app, including pages visited, time spent, and interaction order. It helps teams understand user goals, drop-off points, and behavior patterns. For example, tracking clickstream flow may show that many users view pricing first, then exit, suggesting pricing clarity issues.
When you analyze clickstream data, you see exactly how users move through your digital experience, where they hesitate, and what makes them bounce. This lets you refine your funnel, improve content placement, simplify navigation, and build experiences aligned with real user behavior rather than assumptions.
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Customer Acquisition Cost (CAC)
Customer acquisition cost is the total amount a business spends to acquire one new paying customer, calculated by dividing total acquisition spend by the number of new customers gained in a given period. In digital marketing, CAC is directly affected by the efficiency of both ad targeting and the post-click experience.
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Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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