Generative Adversarial Networks (GANs)

Generative Adversarial Networks (GANs) are a sophisticated AI framework that includes two neural networks working in tandem—one generating data and the other evaluating it.

This unique setup allows GANs to create highly realistic and detailed synthetic media, such as images, videos, and even sound. In marketing, GANs are used to produce compelling and visually appealing content that can be indistinguishable from real-world media.

This capability is particularly useful in digital advertising, where authentic and engaging visual content can significantly enhance consumer interest and engagement. By generating novel content variations quickly and efficiently, GANs help marketers keep their content fresh and resonant with their target audience.