Growth Hacking
Growth Hacking is a process of rapid experimentation across multiple marketing channels and product development areas to identify the most effective and efficient ways to grow a business.
Often aided by AI insights, growth hacking involves continuously testing and tweaking strategies to drive user acquisition, retention, and revenue generation. AI can analyze large volumes of data from these experiments to quickly identify successful tactics and scale them effectively.
This agile and data-driven approach allows startups and established businesses alike to discover unique growth opportunities and capitalize on them rapidly, often at a lower cost than traditional marketing strategies.