Geotargeting

Geotargeting is a strategic use of AI to deliver content or advertisements specifically tailored to the geographic location of consumers. This approach enhances the relevance and effectiveness of marketing campaigns by aligning the content with local trends, cultural preferences, and regional needs.

For instance, a business can use geotargeting to promote a special offer only in areas where a particular product is likely to be popular or where a promotional event is taking place.

This localization of content not only improves customer engagement but also increases the efficiency of marketing spend by concentrating efforts where they are most likely to yield results.