Welcome back to another edition of AI-dentity Crisis!
Things are moving fast in the world of AI, and this week is no different.
We've got some fascinating news, a creativity-boosting case study, and even a glimpse into the future of lifespan prediction with AI.
Let's dive in!
Meet Your New Assistant!
Meta introduces Llama 3, its new open-source LLM with enhanced features. Meta AI, powered by the new Meta Llama 3, is positioned as a highly intelligent, free assistant. It is available on various Meta platforms - Instagram, Facebook, WhatsApp, and Messenger.
It can assist with creative tasks like generating images and animated GIFs. Moreover, it provides real-time information and even personal planning like a fancy dinner date or study schedules.
You’ll see an image appear as you start typing — and it’ll change with every few letters typed, so you can watch as Meta AI brings your vision to life.
It gets smarter as you type.
Let's get real, FMCG is a crowded market. Creativity alone doesn't cut it.Heinz has found a game-changer: partnering with Ogilvy to create the Heinz Ketchup Drawing Bot. This AI, trained on historic Heinz drizzle designs, can produce over 1,000 unique ketchup art pieces, offering a variety of whimsical and creative drawings.
The bot's artwork fuels fresh digital campaigns, social media content, and packaging, keeping things relevant and engaging. This frees up Heinz's human creatives to focus on strategy, while AI scales their creative output.
The Takeaway
AI can amplify creativity for FMCG brands, capturing consumer attention, driving engagement, and scaling new ideas. This combination of human and machine intelligence is a winning recipe for success.
Learn how a leading health insurance provider transformed its strategy with Fibr's localization solutions, achieving remarkable growth.
The company faced high drop-off rates on its English-only landing pages, prompting a shift to vernacular pages. This transition, supported by Fibr, led to:
We've got plenty more to explore in the world of AI, but that's all for this week.
See you next week!
