How Robylon made 102 pages agent-ready with Fibr AXO, and saw AI search citations rise 168% in four weeks

How Robylon made 102 pages agent-ready with Fibr AXO, and saw AI search citations rise 168% in four weeks

How Robylon made 102 pages agent-ready with Fibr AXO, and saw AI search citations rise 168% in four weeks

Robylon pages cited by AI engines
Robylon pages cited by AI engines

 ↑168%

 ↑168%

 ↑168%

More AI citations a day across 102 agent-ready pages, from 53 to 142 in four weeks, as ChatGPT, Gemini, Claude and Google AI Overviews started citing Robylon on unbranded buyer questions.

COMPANY OVERVIEW

Fibr AI, at a glance.

Fibr AI is an adaptive experience optimization platform that turns brands’ own websites into engines for discovery, engagement, and conversion across human and AI audiences.

FOUNDED

2024

HEADQUARTERS

San Francisco, US

INDUSTRY

AI customer support

USE CASE

AI search visibility with Fibr AXO

CHANNELS

Email, chat, voice and WhatsApp

The program at a glance

102

Agent-ready pages

4

AI engines measured

50

Buyer prompts tracked daily

4 weeks

From first launch to results

Support leaders come with four kinds of questions: learning what an AI agent can do, building a shortlist, finding an alternative to the tool they use today, and asking about Robylon by name. Each sits at a different point in the buying journey, and an AI engine is now as likely to answer it as a page of Google results.

In a Nutshell

AI AI engines found Robylon when buyers asked by name. Not when they asked which platform to use. found Fibr when buyers asked by name. Not when they asked about the problem.

More support leaders now start their research by asking ChatGPT, Gemini, Claude or Google’s AI Overviews which tool to use. When they asked about Robylon by name, the engines found it. When they asked which AI support platform to choose, Robylon was mostly missing from the answer. With Fibr AXO, Robylon made 102 pages agent-ready in two launches. Four weeks later, those pages get 142 AI citations a day, up from 53 in launch week, and weekly prompt coverage rose from 16 to 28 of 50 tracked buyer questions.

THE CHALLENGE

AI engines found Robylon by name, but missed it in buyer searches.

Robylon launch-week prompts by question type.
Robylon launch-week prompts by question type.

In launch week (12 to 18 Oct 2026), Robylon tracked 50 buyer prompts across ChatGPT, Google AI Overviews, Gemini and Claude. Robylon came up in 16 of them. All 12 branded prompts surfaced it, but only 4 of the 38 unbranded prompts did, and those are the questions where new buyers build their shortlist.

Content wasn’t the problem. Platform pages, pricing, integration guides and comparison articles already covered every topic buyers asked about. But demos, animations, scripts and claims spread across tabs made pages hard for an AI engine to read, judge and quote with confidence.

The cost of being invisible

When Robylon did appear, engines cited 408 third-party pages alongside it, more than four times its own. Rival vendors and review sites were explaining the category to buyers, and every unbranded question Robylon missed was a shortlist it wasn’t on.

THE SOLUTION

One website, two audiences: humans and AI agents.

Robylon ran Fibr AXO in three steps: making the gap visible, mapping the questions buyers actually ask, and shipping agent-ready pages in two launches, measured every day.

STEP 1

The Analysis: making the gap visible

Daily tracking showed two clear problems. Only 31 of 44 core pages got even one AI citation in launch week, and the deeper voice, WhatsApp, integration and comparison pages were mostly missing from the answers. Each engine also treated Robylon very differently: ChatGPT cited its pages 350 times in launch week, Claude just 34.

Robylon AI visibility by prompt type
Robylon AI visibility by prompt type

STEP 2

The Signals: four intents and four engines

AXO was built around the questions buyers ask an AI engine, not the keywords they type into Google:

  • Informational: support leaders asking what an AI agent can resolve and what switching involves. 10 prompts.

  • Commercial: buyers asking about the best AI support, voice and WhatsApp tools. 20 prompts.

  • Alternatives: buyers asking what to use instead of Intercom, Zendesk or Decagon. 8 prompts.

  • Branded: buyers asking about Robylon by name, or against a named rival. 12 prompts.

Every intent was tracked daily on every engine, because each engine finds and cites pages in its own way.

Buyer intents tracked across AI engines
Buyer intents tracked across AI engines

STEP 3

The Setup: 102 agent-ready pages in two launches

Launch 1 (14 to 15 Oct 2026) covered 44 core pages: the homepage, platform overview, voice, chat, email and WhatsApp pages, integrations, pricing and industry pages. Launch 2 (25 Oct 2026) added 58 long-tail pages: competitor comparisons, alternatives guides, pricing breakdowns, help docs, blog guides, customer stories and FAQs. Every page and prompt was tracked daily with Promptwatch until 8 Nov 2026, with no changes to what human visitors see.

Robylon two-phase page rollout timeline
Robylon two-phase page rollout timeline

The New Agent Experience

Every page now has two readers.

Every page now has two readers.

Same page for humans and AI
Same page for humans and AI

A human visitor sees the same Robylon website as before. An AI engine gets an agent-ready version of the same page: what the product is, who it’s for, how it compares and what it costs, in a form it can read and quote. The goal isn’t just to be found. It’s to be understood well enough to be cited as evidence.

THE RESULTS

Every number went up, led by unbranded questions.

Every number went up, led by unbranded questions.

Unbranded AI visibility growth since launch
Unbranded AI visibility growth since launch

Launch week (12 to 18 Oct) compared with the latest full week (2 to 8 Nov 2026), tracked daily with Promptwatch across ChatGPT, Google AI Overviews, Gemini and Claude. Illustrative results, modelled on Fibr’s own AXO program.

AXO CITATIONS PER DAY

↑ 168%

From 53 to 142 a day across the 102 AXO pages.

PROMPTS THAT CITED FIBR

↑ 75%

From 16 to 28 of 50 a week. 38 of 50 at least once since launch.

ALL FIBR CITATIONS

↑ 152%

From 87 to 219 a day across every page on robylon.ai.

AXO PAGES CITED

80 of 102

Cited at least once since launch, up from 31 in launch week.

The gains came from unbranded questions: informational prompts that bring up Robylon went from 1 to 8, commercial from 2 to 11, and alternatives from 1 to 7.

ONGOING RESULTS

Six weeks, four engines.

Six weeks, four engines.

The first launch did most of the work. The homepage stayed flat at about 12 citations a day, while the other 43 first-launch pages went from 41 to 89 a day (+117%). The 58 second-launch pages added about 41 citations a day, and 39 of them were cited within their first two weeks.

Daily AI citations growth after launches
Daily AI citations growth after launches

Growth is slowing: the latest week was up 14% on the week before, after 51% the week before that. Claude is still the slowest engine to pick up the new pages.

AI citation growth by engine
AI citation growth by engine

KEY INSIGHTS

What this teaches us about AI search visibility.

What this teaches us about AI search visibility.

INSIGHT 01

Your brand name is not an AI search strategy.

All 12 branded prompts found Robylon before AXO, and every gain came from unbranded questions. Support leaders asking before they have a shortlist couldn’t find Robylon, and that is where AI engines now decide who gets considered.

INSIGHT 02

Depth beats the front door.

The homepage stayed flat while the 43 pages behind it rose 117%. Engines cite the page that answers the specific question, so pages on one product, one use case or one comparison are where AI visibility is won.

INSIGHT 03

Every engine reads your site differently.

Prompt coverage grew 154% on Google AI Overviews and 30% on Claude. One overall “AI visibility score” would hide that gap. Tracking each engine separately shows where the work pays off, and where it doesn’t yet.

One URL. Every visitor a different page.

Fibr adapts your landing page in real time — same link, personalized for every visitor, channel and campaign.

One URL. Every visitor a different page.

Fibr adapts your landing page in real time — same link, personalized for every visitor, channel and campaign.