Step into your customer’s shoes to improve your Shopify store’s conversion rate. Ask yourself: Is your site easy to navigate? Do your product pages clearly show value? Speed, trust, and clarity matter the most. Ensure your store loads fast, your copy answers real questions, and checkout isn’t a hassle. Highlight reviews, use high-quality photos, and keep your calls-to-action obvious. A/B testing different layouts, headlines, or buttons helps you learn what works. Conversion optimization is an ongoing process of tweaking based on how people behave on your site.