Analytics show you what’s working, and where people are dropping off. Step one is tracking key metrics: traffic sources, bounce rate, cart abandonment, and time on site. Use Google Analytics or Shopify’s built-in tools to understand your customer journey. Are people leaving certain pages without buying? Are they making it to checkout but not completing it? Set up goals and funnels to map out behavior. Over time, you’ll start to see patterns. And once you see where users are getting stuck, you can start fixing friction points with more confidence.