How can I use SEO to improve conversion rates?

SEO increases traffic, but if that traffic isn’t the right fit, it won’t convert. The secret is alignment. For alignment, optimize for search intent. Make sure your pages answer the questions your audience is asking. Use attractive meta titles and descriptions to attract clicks from the right people. Once they land, your content and offers should match the promise you made in search. Improve page speed, structure your content for skimmability, and make CTAs clear and relevant.