How can I use trust signals to improve checkout conversions?

Trust signals are necessary because online shoppers are naturally cautious, especially when handing over sensitive information. You need to make people feel safe without being heavy-handed to improve conversions. Display security certifications near the payment button, and show customer reviews or testimonials, ideally with verified buyer tags. You also offer easy access to return policies and guarantees right within the checkout flow, and include recognizable payment options like PayPal, Apple Pay, or Visa. It’s also smart to use visual trust cues, like badges, padlock icons, and even subtle color choices like blue (which psychologically feels more secure than something like red)