Personalization makes the shopping experience more relevant to each user. With personalization, you can recommend products that fit a customer’s interests in real life. Dynamic content, like personalized headlines and offers, further enhances engagement. Email and SMS campaigns with personalized product suggestions or exclusive discounts encourage repeat purchases. Even small personal touches, like greeting returning visitors by name or displaying location-based offers, have a big impact. The more personal and heartfelt the shopping experience, the more likely customers are to complete a purchase.