How can I use visual hierarchy to improve conversions?

To optimize your Google Ads campaigns for higher conversions, focus first on refining your keyword strategy. Target high-intent, commercial long-tail keywords that truly align with user search intent. Next, ensure you right, crystal clear ad copy with clear CTAs, highlighting unique selling points like discounts or guarantees. Here is arguably the most important factor: optimize landing pages to align with ad messaging exactly. For instance, if you are claiming a 10% discount in the ad, the landing page must reflect it exactly. Any misalignment can breed mistrust. Do not forget to optimize for fast load times and mobile responsiveness. You can also implement smart bidding strategies like ‘Target CPA’ or ‘Maximize Conversions’ to automate bids based on conversion data. Last but not least, regularly analyze performance metrics, A/B test different elements like headlines, CTAs, and more, and adjust per changing user and industry trends. Pro-Tip: Use negative keywords to filter out irrelevant traffic. For instance, if you're targeting the ‘cotton summer dresses’, negative keywords could be ‘party outfits’ or ‘plain summer tops’ that you don’t want your audience to see.