How can I use content marketing to improve B2B conversions?

Content builds trust, and trust drives conversions. Create content that speaks directly to your audience’s problems and goals. Case studies, how-to guides, and thought leadership pieces will help you establish authority and move leads down the funnel. Make sure each piece has a purpose: either to generate traffic, nurture leads, or support sales. Include CTAs that lead to the next logical step (like a demo or resource download). Don’t ignore distribution; share content via email, LinkedIn, or targeted ads. Great content attracts, educates, and converts when it’s built around buyer intent.