Go to your analytics platform, Google Analytics, Mixpanel, or whatever you use. Look at key behaviors: where users land, where they drop off, what pages have high bounce rates, and how they move through your funnel. Segment the data by device, traffic source, or location to spot patterns. Rely on session recordings or heatmaps. These show how users actually behave, not just what they click. From there, you’ll spot friction points and get ideas for A/B tests or design changes that improve conversions.