When it comes to developing a Conversion Rate Optimisation (CRO) strategy, analyzing data using heat maps, surveys, session recordings, and user feedback can be a great starting point.  Start by clearly defining your conversion goals whether it's more sales leads or higher engagement. Next, prioritize high-impact pages like checkout or pricing and build a hypothesis around them using data. Then, implement A/B or multivariate tests to validate changes before you fully roll them out. Continuously monitor the results and refine your strategies based on performance. Always ensure your strategy is iterative, adapting to changing user behavior, market trends, and technological advancement to stay ahead of your competitors.