How do I develop a conversion rate optimisation strategy?
Typically, any successful Conversion Rate Optimization (CRO) strategy will see the right blend of data analysis, user-centric design and content, and continuous A/B testing and optimization. The strategy often starts with a solid hypothesis formation that can confirm data collected through Google Analytics, session recordings, heat maps, and more. A/B testing validates changes, ensuring improvements are statistically significant. Besides this, you’re going to find that every successful CRO strategy aims for successful mobile optimization, reduces bounce rates, and has persuasive elements like trust badges, ratings, and more placed strategically. Further, they keep their strategy open, ongoing, and iterative to adapt to their target audience.