How do I optimize product descriptions for ecommerce conversions?

Product descriptions should do more than list features; they need to sell the experience. Have an attractive headline that highlights the main benefit. Use clear, scannable text; bullet points work great. Focus on how the product solves a problem or improves the customer’s life. Address common objections or questions upfront. SEO matters too; use relevant keywords naturally so your product ranks in search results. High-quality images and videos add credibility and make the product feel real. Lastly, test different formats (short vs. detailed descriptions) to see what works best..