How can I use customer reviews to boost ecommerce conversions?

Customer reviews are very, very important. Feature authentic, detailed reviews, not ones that end at ‘good product.’. Highlight reviews that address common objections; if people worry about sizing, show reviews discussing fit. Use star ratings on product pages and even in Google search results (via schema markup) for added visibility. Video and photo reviews make products feel more real. Respond to negative reviews professionally; this shows you care about customer experience.