How do I optimize website layouts for better conversions?

More than 60% of the global web traffic comes from mobile phones. Google also treats mobile friendliness and responsiveness as an important ranking factor. And that’s why investing in a mobile-friendly design is a non-negotiable. Stretched images, distorted text, and unreadable text can all frustrate users and directly impact conversions. Also, mobile users may have shorter attention spans, so investing in crisp, concise copy (whether written for a headline or a CTA) and a clean, clutter-free design layout can help improve conversions. Other things to ensure usable design structures include touch-friendly CTA buttons, faster loading pages, and short forms, ideally with autofill.