How do I optimize website forms for better conversions?

Less is more. Only ask for the info you absolutely need. Every extra field is a chance for someone to bail. Make sure the form looks clean and is easy to complete on both desktop and mobile. Use inline validation so users know if they’ve made a mistake as they type. Add small touches like autofill and progress bars (for longer forms). And test variations; form placement, length, and even label wording can all impact conversions.