Click rate optimization directly impacts conversion rate by improving the likelihood of a user first engaging with your website or content before getting into the conversion funnel. A high click-through rate means more visitors are interacting with your Call-to-Actions (CTAs), content, or product pages; however, do note that click rates alone do not guarantee conversions. The landing page experience, relevance, and user intent must align. For instance, if clicks come from a misleading or irrelevant ad, that can increase your bounce rate, hurting overall performance. For click rates to convert, having optical traffic numbers and a clean conversion path is absolutely necessary.