What are the key elements of a high-converting checkout page?
A high-converting checkout page removes friction and builds trust at every step. It should feel intuitive, not like navigating a maze. Key features include A clean, distraction-free design, with only the essential menus and no pop-ups Autofill support for shipping and payment fields to save time. Clear summaries of cart contents and total price. Strong trust signals like SSL certificates, secure payment badges, and a visible customer support link. Don't underestimate psychological elements, either. Progress indicators ("Step 2 of 3") help people feel closer to completing their purchase and nudge them to stick with it.