CRO is a continuous cycle of testing and improvement. The process looks like this Step #1: Read your data: Identify weak points using analytics and heatmaps. Step #2: Understand user behavior: Collect insights with surveys or session recordings. Step #3: Develop hypotheses: Based on data, decide what changes might improve conversions. Step #4: Run A/B tests: Compare different versions to see what works best. Step #5: Measure results: Monitor performance using metrics. Step #6: Apply meaningful changes: Install successful versions site-wide. Step #7: Repeat the process: CRO is never done; there’s always room for improvement.