Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.

Just Released: Why Even Top Brands Fail to Convert

Check out our latest report: The Conversion Gap!

website design conversion optimization

What role does mobile-friendly design play in CRO?

Visual hierarchy focuses on organizing the most important elements, like headlines and CTA, strategically and in highly visible places to improve conversions. Size, color, and placement all directly impact how users view your website, ad, or landing page. Bold and larger attract attention quickly, while bright colors against a neutral background on elements like CTA can impact how users move and click. Dark fonts for headlines, regular for body text, well-defined whitespaces, arrows, and cues can also help grab the user's attention better. Further A/B testing variations help determine the most effective visual hierarchy for your audience.