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Conversion Rate Optimization Software
Conversion rate optimization software is used to identify friction on pages, run experiments, and improve conversion performance. It typically includes A/B testing, heatmaps, session replays, and analytics capabilities.
You can use these tools to understand visitor behavior, validate ideas, and increase signups, leads, or sales. When choosing a tool, consider ease of integration, testing flexibility, and reporting accuracy. Examples include VWO, Optimizely, Convert, and AI-assisted platforms like Fibr AI that help scale experiment insights.
Explore more Glossary terms
Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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