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CPM

CPM stands for cost per thousand impressions and measures how much an advertiser pays to deliver a thousand ad views. It is commonly used in brand awareness and reach-focused campaigns, where visibility matters more than immediate clicks or actions.

A high CPM may reflect premium placement, a highly targeted audience, or seasonal competition, such as holiday-season retail campaigns. Conversely, low CPMs often occur on broad-reach platforms or content placements where competition is lighter.

For example, a global apparel brand may run campaigns at a $5–$20 CPM to build top-of-funnel awareness, while niche B2B campaigns might see higher CPMs due to specialized targeting. CPM helps advertisers gauge cost efficiency for exposure-focused campaigns.

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Explore more Glossary terms

Customer Journey Mapping

Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.

Customer Journey Management

Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.

Customer Data Platform

A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.

Custom Conversion

A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.

CUPED

CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.

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