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CRM System
A CRM system stores and organizes customer information, tracks communication, and supports sales and service workflows. It helps teams manage leads, monitor deals, log calls, and personalize outreach.
Businesses use CRM platforms to build stronger relationships, improve follow-ups, and increase customer lifetime value. Tools like Salesforce, HubSpot, and Zoho CRM centralize data and streamline communication across marketing, sales, and support teams.
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Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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CUPED
CUPED (Controlled Pre-Experiment Data) is a statistical technique used in experimentation to reduce variance and improve test sensitivity.
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