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Customer Acquisition Cost (CAC)
Customer acquisition cost is the total amount a business spends to acquire one new paying customer, calculated by dividing total acquisition spend by the number of new customers gained in a given period. In digital marketing, CAC is directly affected by the efficiency of both ad targeting and the post-click experience. A precisely targeted ad that lands on a generic page drives up CAC because it takes more clicks to produce one conversion. Reducing CAC without changing ad strategy typically comes down to improving the post-click experience so a higher percentage of existing clicks actually convert.
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Customer Acquisition Cost (CAC)
Customer acquisition cost is the total amount a business spends to acquire one new paying customer, calculated by dividing total acquisition spend by the number of new customers gained in a given period. In digital marketing, CAC is directly affected by the efficiency of both ad targeting and the post-click experience.
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Customer Journey Mapping
Customer Journey Mapping visualizes how customers move through stages like awareness, consideration, purchase, onboarding, and loyalty.
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Customer Journey Management
Customer Journey Management focuses on designing, monitoring, and improving the end-to-end experience users have with a brand across channels.
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Customer Data Platform
A Customer Data Platform (CDP) unifies data from multiple touch-points, such as websites, apps, CRM systems, and support tools into a single, persistent customer profile.
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Customer Acquisition Cost (CAC)
Customer Acquisition Cost (CAC) measures how much a business spends to acquire one new customer, including marketing, sales, and sometimes onboarding expenses.
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Custom Conversion
A custom conversion is a user-defined goal in analytics or advertising platforms used to measure specific actions that matter to a business.
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