Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Just Released: Why Even Top Brands Fail to Convert
Check out our latest report: The Conversion Gap!
AI UX research
Are there any biases to be aware of when using AI in UX research?
Yes, biases in AI can stem from training data, user diversity, and interpretation. If the data lacks representation, results may not reflect all user groups. AI may also favor patterns that reflect the majority. Manual review is essential to avoid making decisions based on incomplete or skewed data.
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