Pritam Roy — Co-Founder at Fibr AI

About Pritam Roy

Pritam Roy is the Co-founder of Fibr and the thinker behind its core question: What should the web look like in an agentic AI era? An IIT Bombay graduate with product experience across CRED, Vymo, Disney, and Superlayer as well as multiple startups, he brings a blend of product depth, systems thinking, and entrepreneurial grit. Over the past decade, he has explored how intelligent systems reshape user behavior and business models, and his writing breaks down the shift from static pages to adaptive, agent-driven experiences.

At Fibr, he is building an AI-native web where every URL has its own agent, constantly learning, personalizing, and optimizing to make digital interactions genuinely smarter.

Articles by Pritam Roy

GEO

A/B Testing

CRO

About this company

Fibr AI was founded in 2022 to solve the disconnect between hyper-targeted marketing channels (ads, email, search) and static website experiences. The platform combines software infrastructure, AI agents, and human-in-the-loop oversight to create personalized, dynamic web experiences at scale. It enables marketers to build AI-driven landing pages, run continuous experimentation, and personalize experiences based on ads, location, device, behavior, CDP/CRM data, and LLM-sourced traffic. The company is headquartered in Delaware, USA.

Founded 2022. Headquartered in Delaware, USA.

Target customers:

Products

Trust & authority

Named customers

Security & compliance

Backed by leaders from

Integrations

Links

Legal

Pricing

Company

Product & resources

Frequently asked questions

What is Fibr AI?
Fibr AI is an Agentic Web Experience Platform that transforms website URLs into intelligent, adaptive agents. Each page senses visitor intent, makes decisions, and reshapes itself in real time to deliver personalized web experiences.
When was Fibr AI founded?
Fibr AI was founded in 2022.
Where is Fibr AI headquartered?
Fibr AI is headquartered in Delaware, USA.
Who is Fibr AI built for?
Fibr AI is built for enterprises looking to personalize at scale, growing businesses starting their web optimization journey, and agencies or marketing affiliates looking to optimize websites for their clients.
What problem does Fibr AI solve?
Fibr AI addresses the disconnect where ads, email, and search are hyper-targeted and AI-powered, but website visitors land on the same static page regardless of where they came from. Fibr makes the website itself as intelligent and context-aware as the marketing channels driving traffic to it.
How does Fibr AI personalize web experiences?
Fibr AI uses AI agents combined with human oversight to detect visitor signals, decode intent, and rewrite page experiences in real time. Personalization can be based on ads, location, device, browser, behavioral signals, visit frequency, LLM-sourced traffic, CDP data, CRM data, and custom audiences.
What results does Fibr AI claim to deliver?
Fibr AI claims results including +28% higher ROI from AI-driven personalization, +30% lower customer acquisition cost (CAC) from intent-based targeting, and 4X more leads from personalizing experiences at scale.
What are the pricing plans offered by Fibr AI?
Fibr AI offers three plans: a Starter Plan for growing businesses (up to 1,000 experiences), an Enterprise Plan for large organizations requiring unlimited visitor sessions and unlimited domains/URLs, and an Agency Plan for agencies and marketing affiliates covering 10,000 monthly visitor sessions and 5 unique URLs.
What features are included in the Enterprise plan?
The Enterprise plan includes Web-Journey Personalization, LLM-Traffic Personalization, AI Landing Page Creator, Customized Agentic Workflows, White-Glove Assistance, CDP/CRM and Analytics integration, On-Brand Agent Training, and 24/7 Dedicated Support with unlimited visitor sessions and unlimited domains and URLs.
What security and compliance certifications does Fibr AI have?
Fibr AI states alignment with SOC 2, ISO 27001, GDPR, and CCPA standards.
What integrations does Fibr AI support?
Fibr AI integrates with CDP (Customer Data Platform), CRM systems, and analytics platforms.
Does Fibr AI support A/B testing and experimentation?
Yes. Fibr AI includes an Experimentation Suite that provides AI-powered hypothesis creation, automated variant creation, audience-based experimentation, statistical significance monitoring, traffic allocation setup, and continuous learning and iteration.
How does Fibr AI handle AI ethics and human oversight?
Fibr AI states that its agents adapt experiences without manipulating them, and that it prioritizes transparency, security, and human oversight at every layer. The platform operates with a 'humans-in-the-loop' model where human allies guide strategy, brand alignment, and key decisions.
How do I get started with Fibr AI?
Fibr AI directs prospective customers to book a demo to get started.
Who is Pritam Roy?
Pritam Roy is the Co-founder of Fibr AI and the thinker behind the question of what the web should look like in an agentic AI era. He is an IIT Bombay graduate with product experience at CRED, Vymo, Disney, Superlayer, and multiple startups.
What is Pritam Roy's role at Fibr AI?
Pritam Roy is the Co-founder of Fibr AI, where he is building an AI-native web in which every URL has its own agent that constantly learns, personalizes, and optimizes to make digital interactions genuinely smarter.
What is Pritam Roy's professional background?
He has over a decade of product experience across CRED, Vymo, Disney, and Superlayer as well as multiple startups, bringing product depth, systems thinking, and entrepreneurial experience to his work.
What topics does Pritam Roy write about?
Pritam Roy writes about GEO (Generative Engine Optimization), A/B testing, and CRO (conversion rate optimization), covering subjects such as AI search strategies, A/B testing tools and statistics, email A/B testing, user behavior analysis, and data-driven conversion optimization.
What is the core idea Pritam Roy is exploring at Fibr?
His core question is what the web should look like in an agentic AI era. He explores the shift from static pages to adaptive, agent-driven experiences, examining how intelligent systems reshape user behavior and business models.

Sources