Just Released: The Conversion Gap! Our latest research shows why even top brands fail to convert.
Just Released: Why Even Top Brands Fail to Convert
Check out our latest report: The Conversion Gap!
AI UX research
Can AI simulate user behavior for predictive UX insights?
Yes, AI can simulate user behavior for predictive UX insights by analyzing past interactions and predicting future patterns. These simulations help designers anticipate how users will navigate a website or app, where they may encounter friction, and what paths they’re likely to take. This predictive insight allows for early UX adjustments before actual testing, saving time and improving usability.
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