How can I use digital marketing to improve automotive sales conversions?

Digital marketing bridges the gap between research and purchase, but only if it’s done right. Use search ads to capture high-intent buyers, and retargeting to stay top-of-mind while they browse. Social platforms like Facebook and Instagram are perfect for promoting local inventory and building awareness. Consistency between ad and landing page is perhaps more important. Match the message, highlight the offer, and keep the path to conversion simple. And make sure your CRM is solid, because the follow-up is just as important as the first click.